Airalo, widely regarded as the world's largest eSIM marketplace, has announced it passed 30 million customers — a milestone the company frames as evidence that eSIMs have moved from a niche convenience to the default way travellers stay connected abroad.
Growth has been driven in part by Airalo's unlimited data plans, launched in Q3 2025 and now available in 150 destinations. According to the company, that range of unlimited plans has grown 193% since launch.
The milestone lands amid broader industry data showing eSIM adoption climbing quickly worldwide as more phones ship eSIM-ready and travellers look to avoid roaming fees.
Key points
- Milestone: 30 million customers
- Unlimited plans: now in 150 destinations
- Growth: unlimited range up 193% since launch
- Context: eSIM shifting from niche to default
Summarised by eSIMs.asia from a BusinessWire press release (2 Jun 2026). Facts and figures belong to the original source.